商业是一个不断变化的游戏,工业买家也不例外。 有时这意味着面临更大的挑战,但也意味着有更多的扩张机会。 你可在此了解如何善用新技术。

从工业买家那里获取更多价值的5种方法

1.了解买家的需要: 了解工业买家的具体需求可以帮助你创造满足这些需求的产品和服务。 通过了解购买者的需求,可以创造对他们更有价值的产品或服务。

2 . 强调 设计 和 功能 : 在为工业买家设计产品或服务时,强调设计和功能比价格更重要。 通过这样做,您可以创建一些制作精良且有用的项目或服务,这将使您的买家满意。

3.注重顾客满意度: 在为工业买家设计产品或服务时,始终注重提供客户满意度。 通过这样做,您可以与这些客户建立牢固的关系,并让他们回来获取更多信息。

4 . 利用 技术 : 今天的工业买家常常依靠技术来快速高效地完成他们的工作。 为这些买家开发产品或服务时一定要使用技术,以提高效率和生产力。

工业采购意味着什么?

工业买家是市场的重要组成部分,如果你知道如何与他们互动,他们就能给你带来巨大的价值。 以下是四个从工业买家身上获取更多价值的贴士:

1.了解他们的需要。 工业买家与消费者有不同的需求,所以在出售任何东西之前,了解他们想要的是什么是很重要的。

准备好为你的产品做一个有力的理由。 向工业买家推销东西的最好方法就是提出一个令人信服的理由,说明为什么这是他们正确的选择。

3 . 提供 定制 选择 。 许多工业买家想要的产品可以定制以满足他们的具体需求,所以一定要提供大量的定制选项。

愿意谈判价格。 许多工业买主愿意谈判价格,所以必要时也准备谈判。

销售代表如何与工业买家进行交易?

1.了解买方业务。

工业买家经营的世界与零售买家截然不同。 他们通常专注于获取尖端技术或设备,以帮助他们保持领先地位。 因此,他们往往对谈判交易更感兴趣,而不是直接购买产品。

准备好走开。

大多数工业买家对购买不符合其需求或规格的产品不感兴趣。 如果你正在向一个工业买家出售,如果你和买家不能就条件达成协议,就准备放弃谈判。

提供超出产品本身的价值。

一些工业买家对获得有助于提高效率或生产力的技术或设备感兴趣。 提供超出产品本身的价值可以帮助您赢得这些买家。 这可以包括提供关于你的产品如何帮助买家实现目标的信息,在购买后提供技术援助,或者为早期采用你的产品提供折扣。

从买家的角度看工业采购的价值

工业买家总是想方设法提高他们的商业价值。 他们明白购买工业资产可以是一项明智的投资,并愿意与卖家合作,寻找可能的最佳交易。 以下是四个从工业买家身上获取更多价值的贴士:

一、了解买家的需求。

在你出售你的工业资产之前,了解你的买家需要什么是很重要的。 这将帮助您在潜在的问题或问题变得过于严重之前发现它们。 了解你的买家愿意为你的资产支付多少也是很重要的,因为这将帮助你决定你应该要多少钱。

及时出售你的资产。

在出售工业资产时,给买家足够的时间来评估报价并做出决定是很重要的。 这允许他们在资产上获得大量交易,同时确保资产被及时出售。 快速出售资产可能会导致道路上的复杂情况,所以,在组装报价套餐时一定要小心。

三、明智地谈判,争取达成最好的交易。

与产业买家进行协商时,不要太急于求成或攻击性很强。 相反,试着制定双方都能同意的策略,并从中受益。 例如,在价格或条款上提供优惠可能是接近买方价格的一种方式。

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作者 Zeng Zhuojun

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