アトランタに拠点を置くコードシューズ+ブーツは、ほとんどの靴メーカーとは少し違うやり方をしています。

一つには、それぞれの靴は伝統的な工法で手作りされています。 大きなブランドはボリュームを重視するかもしれませんが、コードは品質に関心があります。 同社の靴やブーツの製造にはセメントや接着剤は使用されていない。

CordShoes+Bootsの画像が表示されました。
CordShoes+Bootsもまた、最初から靴の製造を再構築するという同社の目標の一部として、完全に米国で作られています。

「私たちは、トレーニングを受け、生活賃金以上の収入を得られる地元の従業員を確保することに取り組んでいます」と、CordShoes+BootsのマーケティングおよびオペレーションディレクターのDannyEchevarria氏は言います。 「私たちは製品だけでなく、仕事の創造に専念しています。」

コードは男女両方のスタイルでクラシックワークブーツの現代的で新鮮な印象を提供します。 財布などの手作りアクセサリーのコレクションもあります。

「私たちはより多くの雇用を創出したいと考えています。そして、それらの雇用は、最近創出されている多くの雇用のように、創造的な部門にある必要はありません。 製造業と産業分野でより多くの機会を創出することも私たちにとって重要です」 コードシューズ+ブーツ、ダニー·エチェバリア

コードの価格は395ドルからで、多くの消費者が支払いに慣れているよりも多い。 しかし、エチェバリアはそれが価値あるものになると約束している。

「手に入るのは、一日の終わりに捨てない、長持ちする製品です。 「これは使い捨てのものではありません」と彼は言う。 「私たちの靴はもっと高いかもしれませんが、あなたは人生の中で、より質の悪い靴を3、4回繰り返して購入しているでしょう。”

Echevarriaによると、コードは現在「非常に謙虚なプロダクションショップ」です。 同社の創設者であるサラ·グリーンは、2人の見習いの助けを借りて、自分で靴をデザインし、手作りしています。 Echevarriaは会社のマーケティングと運営を担当しています。

しかし、同社は今後数カ月以内に従業員を増やし、小売店で自社製品を販売し始めることを含め、拡大したいと考えています(現在は、この靴はオンラインでしか入手できません)。

「私たちはより多くの雇用を創出したいと考えています。そして、それらの雇用は、最近創出されている多くの雇用のように、創造的な部門にある必要はありません。 「製造業と産業部門でより多くの機会を創出することも私たちにとって重要です」と彼は言います。
コード製品はアメリカ人労働者だけでなく、同社の中心に近い地元組織をサポートしています。 例えば、同社の利益の一部は現在、ピットブルとマスティフの救出に焦点を当てている非営利のアトランタ·アンダードッグ·イニシアチブに寄付されている。

インスピレーションの源? 会社のショップドッグ、ポー。

「今後は、気になる問題に関連する製品を明確に提供します」とEchevarria氏は言います。 「各製品の収益の一部は、別の慈善団体に寄付されます」

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https://www.marketwatch.com/press-release/the-plastic-pill-bottle-market-size-2022—2028-market-type-quantitative-analysis-market-growth-development-and-top-key-players-2022-12-18
https://www.marketwatch.com/press-release/prefabricated-housing-market-research-report-analysis-of-market-strategies-2022-12-18
https://www.marketwatch.com/press-release/in-the-aseptic-carton-packaging-study-tmrs-trends-manufacturers-and-regions-associated-with-the-market-for-aseptic-carton-packaging-are-thoroughly-examined-2022-12-18
https://www.marketwatch.com/press-release/frp-poles-market-size-applications-by-region-segment-growth-factor-and-opportunity-demand-supply-situation-revenue-sale-region-2022-2028-2022-12-18
https://www.marketwatch.com/press-release/the-keratinase-market-research-report-identifies-the-markets-most-lucrative-products-predominate-end-uses-and-evolving-distribution-channels-in-each-region-2022-12-18

作者 Zeng Zhuojun

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