一个强大的博客可能支持领先一代,并作为你的产业内容营销活动的基石。 确保你了解博客的目的,因为对于大多数制造商和工业企业来说,博客的主要目标是吸引搜索引擎的高质量的网站流量。 它将影响你如何写课文。

在你写的时候考虑你的买家角色
人物角色是一群人或者组织,他们最有可能在成为领导之后与你的内容进行互动和购买。 通过创造一个经过深思熟虑的买家角色,你将能够更有效地与你的目标受众沟通,并增加成为付费客户的可能性。

2.建立博客内容日历
提供客户定期需要的准确、有益的信息取决于您。 你的内容应该像上油齿轮一样起作用,就像你工厂地板上的设备一样。 你可以更好地组织你的内容思想,保持一致性,并设计一个内容策略,如果你创建一个博客内容时间表,转换。

如果你想买更高级的,你可以使用Trello的免费版本,Google Sheets(它有很多布局),或者Airtable。

确保你的博客有很强的字数
如果你相信自己能很快写上几行,然后把它们作为博客条目上传,你可能想坐下来。 帖子少于300字不建议搜索引擎优化,并可能导致您的网站遭受”薄内容”惩罚。 如果你的搜索引擎优化努力薄弱,潜在客户将无法找到你的在线位置。 这意味着你的每篇帖子都应该包含301个单词,对吗?

博客条目的长度应该是700字左右,以便有足够的”权重”在搜索引擎中排名。 更长的内容不仅对你的排名更好,而且对领导一代来说可能更好,因此强烈建议你让你的帖子更长。

4.连结外部资源-及你自己的内容!
内部链接:每篇博文都应该与你的内容营销的其他部分有链接,如电子书、白皮书、视频等。 如有需要,你应连结至网站的主页。 为了获得最佳的搜索引擎优化效果,将关键词整合到您正在链接的内容中。
其他连结: 为了使你的博客具有合法性,它对于信用来源和包括其他顶级网站的链接至关重要。 但是要记住,这些链接会引导用户离开你的页面。

使用视觉元素和图像
你可能听过”一幅画胜过千言万语”的谚语。 那对你的博客来说就是不真实的。 您的页面必须有一个以上的图形。 为了改善叙述,分解材料,保持读者的兴趣,使用几种视觉指导他们跨页。

读者阅读你的博客和与其他网站连接的时间可能会通过包括图片和图形来显著增加。 你的搜索引擎优化可能因此得到加强,你可以增加访问者。

6. 熟悉基本的搜索引擎优化概念
说实话:搜索引擎优化(SEO)是一个非常复杂的领域,有着许多微妙之处和不断变化的规则,但是正如您可能已经看到的,我们在这一部分中已经提出了很多,因为它是极其关键的。

因为你有很多其他事情要做,我们不期望你保持所有的更新和掌握搜索引擎优化。

花时间创建不同的博客标题和标题。
当有人访问你的博客文章时,他们会立刻注意到你的标题。 此外,搜索引擎会先爬行你的标题,以确定页面上的内容。

因此,基于搜索引擎优化原因的最关键的文本元素是文章的标题。 考虑在标题中加入你的关键词(不要让它太长或者太分散注意力)。

8. 记住提供元数据
您可能熟悉”元数据”这个词。 这个短语只是指解释其他数据的数据,而听起来就像科幻电影中一个坏蛋公司的名字。 它帮助搜索引擎理解你的网页,这样他们就可以帮助用户在看到搜索结果时理解他们。

分享你的博客帖子
利用多平台策略来推广你的有用材料,帮助潜在客户找到它。 如果你对数字营销不熟悉,而且你的网站域名的权威性很低,你就不能只依赖有机搜索结果。

在你期望找到你的听众的网站上宣传你的材料。 以Thomasnet.com这样的城市环境为例(一个免费的列表可以让你的企业置身于130万买家面前)。

瓦楞金属公司副总裁肯·卡尔顿(Ken Carlton)说,”我们在第一季度创下了报价纪录,比前一年增长了197%。” 命令在同一天通过。 销售人员对大量的绝佳机会感到惊讶。
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https://www.marketwatch.com/press-release/automotive-body-parts-market-research-report-a-tool-for-gathering-information-on-geographic-2022—2028-2022-12-26
https://www.marketwatch.com/press-release/carbon-fiber-composite-market-size-application-organization-size-sale-volume-share-the-impact-of-covid–19-regional-outlook-2022—2028-2022-12-26
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