A. 导言
企业为了持续增长,需要寻找获得新顾客的方法,这不是秘密。 但是,在如此多的选择和如此多的竞争中,很难知道从哪里开始。 这就是这本指南的来龙去脉。 从中,你将学到你需要知道的一切,以便在未来十年中成功地获得新客户。 从开发有针对性的营销活动到创建吸引客户的产品包,您将拥有成功所需的一切。 从今天开始学习,看看你的生意明天会如何起飞!
客户采购计划
1.为什么客户采购计划很重要
成功的企业明白获得新客户是他们成功的关键。 在数字时代,要在市场上站稳脚跟比以往任何时候都困难。 顾客们不断在平台之间移动,寻找最好的交易。 如果你不能获得你的目标市场,你将很难竞争。
因此,所有规模的企业都应该认真对待客户获取计划。 以下是一些原因:
首先也是最重要的,有效的客户获取计划确保您的业务在合适的时间针对合适的人选。 如果你不能准确了解你的目标市场是谁,他们想要什么,你很可能把你的资源浪费在广告或公关特技上,而这些特技并不能转化。
其次,良好的CAP允许企业跟踪和衡量其随着时间的推移而取得的进展。 这些数据有助于他们确定需要改进其营销努力的领域,并据此作出必要的修改。 它还帮助他们确定哪种客户参与方式最适合他们,以及他们应该花多少钱在每个渠道(即在线广告和亲身事件)。
第三,好的CAP允许公司通过战略性地与流行的行业运动或技术变革结盟来利用趋势——许多小企业由于资源有限而难以独立完成这项工作。 对于
数码市场推广
数字营销是利用数字技术建立、传递和管理客户关系的实践。 它包括各种活动,如制定和执行数字通信计划、管理在线存在、进行网络研究、开发有针对性的在线广告和建立客户数据库。
企业利用数字营销,可以接触到目标顾客的方法多种多样。 一些受欢迎的方法包括在线广告、电子邮件营销、在线内容发布、聊天室和网络广播等互动媒体、社交网站和搜索引擎优化(SEO)。
每种方法都有各自的优缺点。 在线广告在针对特定人口统计时是有效的,并且可以可靠地接触到大量受众。 然而,创建有效的宣传运动可能既昂贵又费时。 电子邮件营销的建立成本低廉,但由于电子邮件活动的响应率低,可能不如其他方法有效。 在线内容发布可以提供客户随时可以访问的宝贵信息,成为与客户建立关系的有效方法。 然而,在内容中保持一致质量可能很困难,而且可能比其他方法更费力吸引读者。 交互式媒体,如视频播客和网络研讨会,可以非常吸引人,因为它们允许您以不同于传统书面内容的方式与客户沟通。 然而,在推出之前,它们需要更多的时间准备,而且可能并非所有平台都那么容易获得。 社交网站为企业提供了另一种途径
搜索引擎优化
获得新客户的方法有很多,但是最好的策略取决于你的业务和你想要达到的目标。 以下是一些通过搜索引擎优化(SEO)获得客户的小贴士。
了解你的竞争对手
获得新客户的第一步是了解你的竞争对手。 他们在做什么你不能做的? 为什么他们的顾客比你多? 当谈到搜索引擎优化时,了解你的竞争对手是如何为某些关键词排名的,以及他们的流量来自哪里是很重要的。 这将帮助您了解哪些搜索引擎优化策略需要改进。

仔细规划你的策略
一旦你了解了你的竞争对手在做什么,是时候规划你的策略了。 首先研究哪些关键字与您的业务最相关,以及哪些搜索引擎结果页显示在这些关键字的最上面。 一旦你有了相关的关键词列表,开始为每个包含这些关键词的网站页面开发一个易记的标题和元描述。
其他报告
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