幸运的是,大多数制造公司现在都认识到其网站作为推动业务增长的领先工具的价值。 根据研究,即使一家制造公司没有直接在线销售产品(大多数制造商也是如此),网站也常常是公司数字销售漏斗上最有效的转换点,因为它塑造了消费者对品牌、质量和顾客服务的认知。

简单明了导航| Cisco

很少有在线体验像难于浏览的网站那样令人恼火。 这就是为什么制造业网站必须有简单、清晰的导航。

外部链接,思科。 这将打开一个新的窗口。 采用三级导航结构,有效地简化了内容丰富的大型网站的导航。 要访问菜单,请单击其主页顶部列出的菜单选项之一。

思科是开发、制造、销售支持多种事业部门的网络硬件、软件技术解决方案的大企业,因此该菜单设计对思科网站用户非常有用。 思科做了一个出色的工作,通过帮助用户导航网站的页面和内容与这个菜单改善用户体验。

行动号召力强| IBM
对于制造公司来说,你的网站应该是一个访问者可以与你的公司互动的地方。 实现这一目标的最好办法是包括实现其目标的具体下一步步骤。

许多制造商的主要行动呼吁(CTA)涉及领先的生成形式,假设大多数网站访问者希望与销售或支持人员联系。 “启动项目”、”请求报价”或”联系我们”都可以是有效的 CTA 按钮或链接消息,指示用户填写和提交联系表单。

高质量图像| 洛克希德·马丁公司

许多制造业网站仍然比较古老,它们的图像往往甚至更古老。 高质量的图片、照片或图形来解释你所做的一切是至关重要的。 图像也可以帮助一个制造品牌在竞争者的海洋中脱颖而出。 高质量的产品图像向参观者澄清了您的公司为具有长而复杂的供应链的制造公司制造的精确的设备、部件或材料。

洛克希德·马丁公司的。 外部网站。 这将打开一个新的窗口。 一个很好的例子是主页上Defiant X攻击机的高分辨率照片。 它告诉用户他们公司负责的尖端技术。 这张照片的现代感,令人兴奋的感觉也是一个有效的品牌信息,巩固了洛克希德马丁公司作为航空航天领先者的地位。

伟大的英雄信息| Zeon化学

Zeon公司生产的化学品。 外部网站。 这将打开一个新的窗口。 在用五个词来概括他们的价值主张方面做得非常好:”创新弹性体”。 “服务周到” 该信息立即澄清了他们制造什么——在本例中,橡胶制造商与弹性体相对。

Zeon的英雄包括快速加载的图像,即使是在缓慢的互联网连接上浏览网页,除了快速告知用户他们的公司目的。 本网站以网页速度名列前十,载入网页的时间少于一秒。 因为页面体验现在是谷歌搜索引擎优化的一个主要排名信号,制造网站必须有一个快速加载站点,以吸引最有机的搜索流量和产生线索。

伟大的内容营销| 迪尔

对于B2B制造企业来说,网站内容营销是最有效的。 通过重新定位现有内容并链接到其构建页面的内部出版物, 外部网站。 这将打开一个新的窗口。 约翰·迪尔的网站受众从有效的内容营销中获益。

虽然内容营销片经常通过吸引访问者访问你的网站来支持入站营销策略,但它们也可以为通过社交媒体、推荐链接或其他渠道到达的访问者提供价值。 将您最有效的内容包含在您的网站的主页登陆帮助所有访问者变得更加知情和参与。
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