亞馬遜是目前世界上最大的零售巨頭。 在過去的幾十年裏,科技改變了人們的購物方式。 現在,零售商們正在適應新的競爭對手,以保持相關性和成功。

什麼是亞馬遜效應?

亞馬遜效應使全國各地的超市都向亞馬遜投降。 這家在線零售商通過以較低的價格銷售產品,並在所有訂單中免費提供爲期兩天的配送服務,給傳統零售業造成了重大損害。 因此,磚瓦店很難競爭,很多人決定關門。

一些商店試圖通過提高價格和增加庫存中的獨家物品來反擊,但這些策略並沒有成功。 此外,亞馬遜已經開始利用其購買力與供應商談判更好的交易,這使得其網站上銷售的商品的價格比其他零售商低。

這對傳統零售業來說是一個巨大的問題,因爲傷害企業的不只是亞馬遜; 像沃爾瑪這樣的公司也因爲亞馬遜的低價格而受到沉重打擊。 如果這種趨勢持續下去,傳統零售業將徹底結束。

爲什麼超市開始反擊亞馬遜?

超市最近經營得很艱難。 電子商務的興起給行業帶來了許多問題,包括減少步行流量和減少銷售。 爲了解決這個問題,許多超市正在通過開設自己的磚瓦店來反擊亞馬遜。

此舉並非沒有風險。 首先,它奪走了傳統零售商的生意。 另外,與亞馬遜的大規模規模和基礎設施競爭也很困難。 不過,有些超級市場相信,面對這些挑戰,它們仍然可以茁壯成長。

這種樂觀情緒的一個原因是,超市可以提供比亞馬遜在線提供的更多樣化的產品。 這使客戶有機會探索不同的品牌,並找到完全符合他們需要的產品。 此外,超市能夠提供比亞馬遜更好的客戶服務。 也就是說,與在亞馬遜購物相比,顧客在超市購物時不會感到匆忙或不便。

簡言之,超市相信他們有在電子商務市場與亞馬遜競爭的能力。 通過自己開店,他們可以提高顧客滿意度,同時保留傳統零售商的業務

誰是超市和亞馬遜戰役的輸家?

超市正在輸掉對亞馬遜的戰鬥。 這家在線零售商多年來一直在價格和客戶服務方面擊敗他們,現在他們也開始贏得質量。

根據Forrester Research的一項研究,54%的美國消費者說他們更喜歡從亞馬遜購買產品,而不是超市。 這對佔市場很大一部分的千禧一代來說尤其如此。

超市的反應是降價和增加自己的運輸選擇。 但這只是給了亞馬遜一個比它們更有利的地位。 他們無法在質量和交貨時間上競爭,所以他們試圖與其他服務如特級會員資格和特價服務區別開來。

但所有這些戰略都失敗了。 超市不僅因爲價格,而且因爲產品質量和網上訂購的便利性,顧客正在流失到亞馬遜。

亞馬遜怎麼會被打敗呢?

超市正在向亞馬遜投降。 這是這些企業的一大舉措,因爲他們已經投入了數十億美元來建立自己的電子商務存在。 問題是消費者似乎不再像以前那樣在超市購物了。 實際上,據歐洲顯示器(Euromonitor)的數據顯示,2018年全球外出餐飲支出減少了1%。 儘管雜貨店的銷售額繼續上升,但情況仍然如此。 怎麼回事?

超市使用率下降的一個原因是,顧客們反而轉向亞馬遜。 據Statista統計,2018年網絡零售額佔全部餐飲支出的36%。 這個數字在過去幾年中一直在穩步增長,預計到2021年將達到43%。 超市無法與這種主導地位競爭,他們知道這一點。

對於超市來說,另一個問題是它們無法跟上亞馬遜的快速配送時間。 這對於食品雜貨店來說尤其重要,因爲顧客希望他們的訂單儘快送到。 超市沒有亞馬遜那麼快,這可能導致失望的顧客選擇到別處購物。

總體而言,超市似乎開始被亞馬遜在食品和飲料市場的增長所超越。 如果事情繼續沿着這條路發展下去,超市可能最終會完全失去立足之地

四. 結論

超市似乎正在緩慢但肯定地輸掉與Amazon.com的戰鬥。 這個在線零售巨頭近年來一直在穩步地獲得市場份額,而且看起來這種趨勢只會持續下去。 根據Forrester Research的一項研究,亞馬遜目前佔美國電子商務總銷售量的三分之一以上。 此外,報告還發現,亞馬遜的增長主要是由其食品部門(年均增長56%)推動的,而實體店(年均增長5%)。 這對超市意味着什麼? 好吧,這意味着他們需要開始重新思考他們的戰略,如果他們想繼續生存下去——否則就有可能完全被拋在後面。

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