漏斗的顶部是你开始建立关系与网站访问者谁已经到达那里,理想的是使用有机搜索引擎优化,聪明的PPC和SEM运动。 他们可能正在寻找有关特定商品和服务的深入细节,寻求对某些问题的澄清,或寻求解决目前所面临问题的潜在办法。 为了让更多的人填写表格(并加入你的联系人名单来培养),你应该尽可能多地提供有用的内容。 以下是一些有用的内容的建议:
1. 博客条目
虽然博客是最受欢迎的内容营销类型,但不同的帖子可以有不同的目标。 您希望为处于漏斗顶端的客户提供将难点想法简化为实用知识的教育内容。 一个帖子很好的例子就是Rodon Group关于注塑过程的帖子,它以一种非常平易近人的方式提供有价值、专家级的信息。
2.101电子书
如果你想在收集访问者信息的同时更详细地报道一个主题,介绍性的电子书可能是一个有用的工具。 Test Devices Inc.(一家提供旋转测试系统和服务)凭借其自旋测试功能(Spin Testing For Manufacturing 101 eBook)很好地完成了这项工作。 它们提供了一种彻底但简单易懂的自旋测试特性、功能和优势的检验,这对任何从事该主题研究的人来说都是有益的。
三、行业分析
除了你提供的商品和服务之外,你的潜在客户还有其他的优先事项和项目,所以不要以为他们只是在考虑你的产品。 行业报告在这方面特别有效,因为它们提供的洞察力超出了你的专业知识,使你成为真正有价值的合作伙伴。
4.工厂参观短片
对工业制造商来说,让潜在客户参观他们的设施有助于突出他们的程序和能力,并增加人情味,以帮助建立联系。 更多工厂参观的例子可以在这里找到灵感。 事实上,使用视频的营销人员中有92%认为视频是他们营销战略的关键组成部分,而2015年这一比例为78%。
5.社交媒体的职位
大多数工业和制造业企业不会立即将社交媒体视为与B2B客户连接的平台。 这是一个重要的概括,因为市场营销必须能够进入你的目标市场,无论它可能在哪里。 如果你刚开始在社交媒体上,并没有马上看到结果,那么理解建立你的网络需要时间是非常关键的。 参与社交媒体活动,建立你的品牌,增加网站流量。 应该总是有一个链接回你的网站。 确保所有的社交媒体帖子都有相同的信息。 你的内容应该既有教育意义又有娱乐意义。 不要在一周内发布轻松的内容,下一周发布企业消息,下周发布销售内容。
6.个案研究
用例子来说明你是如何让现在的客户受益的,这是吸引新客户的最好方法之一。 在这方面,一个相当多的案例研究集强调你的成功记录是非常有益的。
7.产品短片
现在视频在内容营销战略中发挥着比以往更大的作用。 它们可以提高你的投资回报率,目前约占所有在线流量的74%。 因此,越来越多的工业和制造业公司利用视频营销来提高品牌知名度,并将人的因素重新纳入他们的广告活动中,这不足为奇。 通过视频,顾客可以更好地理解复杂的行业主题和服务。

我们的其他报告:
https://www.marketwatch.com/press-release/container-liners-market-size-2022—2028-market-type-quantitative-analysis-segment-development-top-key-players-power-consumption-function-deployment-2022-12-14
https://www.marketwatch.com/press-release/the-brain-computer-interface-market-size-global-average-price-development-growth-factor-regional-outlook-application-2022—2028-2022-12-14
https://www.marketwatch.com/press-release/sludge-treatment-chemicals-market-size-2022—toyear-segment-applications-revenue-selling-price-production-cost-and-competitive-strategies-2022-12-14
https://www.marketwatch.com/press-release/this-passive-optical-components-market-research-report-focuses-on-market-size-deployment-challenges-the-impact-of-a-covid-19-pandemic-sustainability-in-this-fast-changing-industry-regional-scope-market-value-key-competitors-growth-rate-and-other-important-factors-regarding-this-industry-2022-12-14
https://www.marketwatch.com/press-release/distribution-transformer-market-size-2022—2028-provides-market-segments-development-selling-price-production-cost-growth-opportunity-top-key-players-2022-12-14
https://www.marketwatch.com/press-release/the-core-materials-market-study-examines-a-number-of-direct-and-indirect-factors-that-might-affect-the-supply-and-demand-dynamics-in-the-market-2022-12-14
https://www.marketwatch.com/press-release/our-market-report-on-medical-copper-pipe-comes-with-a-thorough-analysis-of-industry-trends-share-size-growth-and-opportunity-of-the-market-2022-12-14
https://www.marketwatch.com/press-release/medical-gas-alarm-panels-market-size-2022—2028-forecast-growth-research-key-players-growth-factor-impact-of-covid-19-2022-12-14
https://www.marketwatch.com/press-release/today-market-research-report-on-the-venetian-blinds-motor-business-tells-us-how-this-market-will-develop-over-the-next-years-2022-12-14
https://www.marketwatch.com/press-release/the-market-research-report-on-rotating-union-and-its-prominent-market-players-2022-12-14
https://www.marketwatch.com/press-release/the-research-thoroughly-evaluates-the-curtain-motor-market-this-is-accomplished-through-in-depth-qualitative-insights-historical-data-and-reliable-market-size-predictions-2022-12-14
https://www.marketwatch.com/press-release/this-pulp-bedpan-liner-market-research-study-looks-into-the-companys-regional-operations-product-developments-market-distribution-methods-competitive-issues-and-future-prospects-2022-12-14
https://www.marketwatch.com/press-release/the-fire-safety-devices-market-size-2022–2028-by-development-avg-selling-price-growth-distribution-top-key-players-organization-share-trends-power-consumption-2022-12-14
https://www.marketwatch.com/press-release/ivermectin-in-veterinary-use-market-size-2022—2028-technology-functions-growth-share-trends-production-cost-and-the-impact-of-covid-19-2022-12-14
https://www.marketwatch.com/press-release/the-major-aim-of-this-water-bus-market-research-study-is-to-quantify-market-size-and-trends-which-will-be-backed-and-explained-by-qualitative-data-2022-12-14
https://www.marketwatch.com/press-release/locomotive-diesel-engine-market-size-2022—2028-deployment-growth-factor-production-cost-2022-12-14
https://www.marketwatch.com/press-release/medical-mechanical-ventilation-market-research-report-an-acceptable-set-of-hypotheses-and-procedures-were-used-to-create-the-projections-in-this-medical-mechanical-ventilation-report-2022-12-14
https://www.marketwatch.com/press-release/the-apple-brandy-market-research-study-provides-qualitative-and-quantitative-analysis-of-the-market-and-the-elements-promoting-or-impeding-its-expansion-2022-12-14
https://www.marketwatch.com/press-release/mobile-activated-carbon-filters-market-provides-sales-analysis-impact-of-domestic-and-international-market-players-value-chain-optimization-trade-regulations-recent-developments-opportunities-analysis-strategic-market-growth-analysis-product-launches-local-marketplace-expansion-and-technological-innovations-2022-12-14
https://www.marketwatch.com/press-release/the-competitive-landscape-solid-rubber-tire-study-offers-a-dashboard-view-and-a-company-market-share-analysis-of-the-key-competitors-in-this-market-2022-12-14
https://www.marketwatch.com/press-release/amniotic-membrane-perforator-market-size-2022–2028-market-segment-by-application-application-current-development-global-revenue-share-forecast-till-trends-2022-12-14
https://www.marketwatch.com/press-release/the-findings-from-emergency-and-transport-ventilator-study-provide-market-participants-with-a-detailed-breakdown-of-the-lucrative-prospects-available-to-them-2022-12-14
https://www.marketwatch.com/press-release/the-market-study-titled-machine-vision-hardware-market—global-industry-analysis-size-share-growth-trends-and-forecast-2022—2028-2022-12-14
https://www.marketwatch.com/press-release/this-uvc-disinfection-robot-market-research-report-offers-a-thorough-analysis-of-the-market-taking-into-account-the-parent-industry-significant-market-dynamics-and-trends-market-future-and-projected-market-size-based-on-the-value-and-volume-of-market-shares-and-key-players-strategies-2022-12-14
https://www.marketwatch.com/press-release/this-pond-uv-clarifiers-market-research-study-looks-into-the-companys-regional-operations-product-developments-market-distribution-methods-competitive-issues-and-future-prospects-2022-12-14
https://www.marketwatch.com/press-release/this-research-report-on-nitrile-rubber-latex-investigates-the-current-state-of-the-industrys-sales-establishments-and-employment-2022-12-14
https://www.marketwatch.com/press-release/the-navigation-light-control-panel-market-research-report-will-provide-insight-into-the-markets-financial-status-market-size-and-market-revenue-2022-12-14
https://www.marketwatch.com/press-release/omega-fatty-acids-market-size-applications-by-region-segment-growth-factor-and-opportunity-demand-supply-situation-revenue-sale-region-2022-2028-2022-12-14
https://www.marketwatch.com/press-release/this-ski-and-snowboard-pants-report-includes-profiles-the-key-players-in-the-market-along-with-their-business-strategies-market-shares-and-latest-development-2022-12-14
https://www.marketwatch.com/press-release/this-evaporation-machine-focuses-on-the-market-and-vendor-landscapes-drivers-and-obstacles-the-competitive-environment-and-recent-trends-in-this-market-are-examined-in-the-report-the-analysis-of-the-vendor-landscape-and-the-top-players-in-the-global-market-are-included-in-the-reports-conclusion-2022-12-14
https://www.marketwatch.com/press-release/flexible-screen-market-size-2022—2028-sale-revenue-segment-deployment-forecast-growth-research-opportunity-research-report-mines-key-players-share-growth-factor-2022-12-14
https://www.marketwatch.com/press-release/this-polysomnograph-market-research-report-offers-details-on-this-sector-forecasts-and-data-for-the-global-market-are-also-covered-2022-12-14
https://www.marketwatch.com/press-release/die-casting-machinery-market-size-from-year—2028-technology-development-deployment-segment-forecast-sale-application-organization-size-sale-volume-share-the-impact-of-covid–19-and-regional-outlook-2022-12-14
https://www.marketwatch.com/press-release/the-green-banana-powder-market-report-reveals-the-best-marketing-channels-in-global-industry-2022-12-14
https://www.marketwatch.com/press-release/pharmaceutical-vial-filling-machine-market—global-industry-analysis-size-growth-trends-and-forecast-2022—2028-2022-12-14
https://www.marketwatch.com/press-release/therapeutic-dog-food-market-study-emphasizes-key-profitable-areas-in-the-industry-and-includes-an-in-depth-analysis-of-global-regional-and-country-sales-and-growth-2022-12-14
https://www.marketwatch.com/press-release/prescription-diet-pet-food-market-size-dynamics-generate-revenue-research-on-report-mines-the-impact-of-covid–19-foreign-opportunity-installation-application-2022—2028-2022-12-14
https://www.marketwatch.com/press-release/the-motor-vehicle-carburetors-market-study-report-acts-as-a-clearing-house-for-analysis-and-data-on-all-market-aspects-2022-12-14
https://www.marketwatch.com/press-release/bioinks-market-size-application-share-development-production-cost-top-key-players-segment-growth-factor-market-player-forecast-till-2022–2028-2022-12-14
https://www.marketwatch.com/press-release/the-research-report-on-insulated-box-liners-provides-a-thorough-understanding-of-market-penetration-by-various-types-applications-and-sales-channels-along-with-related-potential-outcomes-in-the-future-based-on-those-growth-rates-and-the-corresponding-drivers-and-constraints-the-customer-can-now-select-the-category-with-the-greatest-expansion-potential-2022-12-14
https://www.marketwatch.com/press-release/the-major-market-drivers-from-2022—2028-are-included-in-this-research-on-the-thermal-insulated-boxes-market-2022-12-14
https://www.marketwatch.com/press-release/market-research-report-future-trends-in-the-molded-seal-industry-from-2022-to-2028-2022-12-14
https://www.marketwatch.com/press-release/piperonal-market-size-types-languages-market-share-research-on-forecast-from-2022—2028-2022-12-14
https://www.marketwatch.com/press-release/this-market-research-study-on-plastic-ball-bearings-includes-identifying-competitors-analyzing-their-strengths-and-weaknesses-and-doing-a-cagr-rate-analysis-2022-12-14
https://www.marketwatch.com/press-release/the-report-investigates-the-light-duty-chain-hoist-market-in-terms-of-value-type-region-covid-19-impact-and-country-2022-12-14
https://www.marketwatch.com/press-release/using-this-heavy-duty-chain-hoist-market-research-report-its-key-players-stakeholders-and-other-participants-will-be-able-to-keep-up-with-current-and-upcoming-business-developments-2022-12-14
https://www.marketwatch.com/press-release/this-report-on-magnetic-powder-brake-market-research-entails-assessing-the-strengths-and-weaknesses-of-their-goods-and-services-as-well-as-doing-comprehensive-research-on-market-size-dynamics-and-growth-2022-12-14
https://www.marketwatch.com/press-release/tension-control-system-report-helps-in-making-informed-business-decisions-by-having-complete-insights-into-the-market-2022-12-14
https://www.marketwatch.com/press-release/thermal-processing-system-market-research-report-discusses-users-with-pertinent-market-insights-and-information-on-current-trends-and-their-effects-on-the-industry-2022-12-14
https://www.marketwatch.com/press-release/our-market-report-on-manual-tension-controller-comes-with-a-thorough-analysis-of-industry-trends-share-size-growth-and-opportunity-of-the-market-2022-12-14
https://www.marketwatch.com/press-release/automatic-tension-controller-industry-research-report-shares-the-latest-trends-and-market-dynamics-as-well-the-entire-market-overview-of-the-automatic-tension-controller-industry-2022-12-14
https://www.marketwatch.com/press-release/metal-mesh-panel-market-size-technology-functions-growth-share-trends-production-cost-the-impact-of-covid-19-top-key-players-segment-forecast-deployment-revenue-2022—2028-2022-12-14
https://www.marketwatch.com/press-release/this-research-report-on-electric-capacitor-market-investigates-the-current-state-of-the-industrys-sales-establishments-and-employment-2022-12-14
https://www.marketwatch.com/press-release/disposable-microtome-blades-market-size-2022—2028-market-research-report-by-component-application-area-deployment-model-organization-size-vertical-state—united-states-forecast—cumulative-impact-of-covid-19-2022-12-14
https://www.marketwatch.com/press-release/the-fluorescent-in-situ-hybridization-probe-report-learns-about-this-sector-and-identifies-significant-players-major-exploration-and-development-initiatives-and-pertinent-driving-factors-2022-12-14
https://www.marketwatch.com/press-release/convertible-top-market-size-global-market-sales-volume-and-cagr-market-segment-by-application-comparison-by-region-2022-2028-2022-12-14
https://www.marketwatch.com/press-release/for-business-research-aerospace-lubricant-market-research-report-provides-significant-company-specific-insightsfor-your-academic-or-business-research-needs-the-profile-includes-important-components-like-swot-analysis-corporate-strategy-financial-ratios-and-charts-2022-12-14
https://www.marketwatch.com/press-release/this-gellan-gum-market-report-was-created-with-the-help-of-comprehensive-primary-and-secondary-research-data-2022-12-14
https://www.marketwatch.com/press-release/mannitol-market-size-share-development-production-cost-top-key-players-segment-growth-factor-market-player-forecast-till-2022—2028-2022-12-14
https://www.marketwatch.com/press-release/electronic-display-market-size-2022—2028-sale-revenue-segment-deployment-forecast-growth-research-opportunity-research-report-mines-key-players-share-growth-factor-2022-12-14
https://www.marketwatch.com/press-release/display-panel-market-size-revenue-sales-production-cost-current-development-global-revenue-demand-supply-for-period-from-2022—2028-2022-12-14
https://www.marketwatch.com/press-release/this-modular-operating-room-research-assesses-the-markets-size-trends-in-growth-and-market-share-breakdowns-by-technology-type-application-end-user-industry-and-geographic-region-2022-12-14
https://www.marketwatch.com/press-release/the-retinol-skin-care-products-market-research-report-will-provide-insight-into-the-markets-financial-status-market-size-and-market-revenue-2022-12-14
https://www.marketwatch.com/press-release/smart-wifi-ceiling-fans-market-size-2022—2028-sale-revenue-trends-current-development-demand-and-supply-situation-2022-12-14
https://www.marketwatch.com/press-release/the-stirrup-bender-market-research-study-contributes-to-industry-revenue-growth-2022-12-14
https://www.marketwatch.com/press-release/this-press-baler-market-research-study-report-will-help-to-create-an-entire-business-environment-2022-12-14
https://www.marketwatch.com/press-release/this-thunderbolt-docking-hub-market-research-report-is-a-systematic-collection-of-data-regarding-thunderbolt-docking-hub-market-related-issues-2022-12-14
https://www.marketwatch.com/press-release/cleaning-cart-market-size-2022—2028-market-dynamics-generate-revenue-the-impact-of-covid–19-foreign-opportunity-installation-2022-12-14
https://www.marketwatch.com/press-release/the-janitorial-cart-market-research-report-aids-qualitative-research-cagr-analysis-global-growth-opportunities-of-this-market-2022-12-14
https://www.marketwatch.com/press-release/cleaning-utility-cart-market-size-2022—2028-market-research-report-by-component-application-area-deployment-model-organization-size-vertical-state—united-states-forecast—cumulative-impact-of-covid-19-2022-12-14
https://www.marketwatch.com/press-release/this-housekeeping-cart-market-research-report-what-type-of-market-research-should-you-conduct-2022-12-14
https://www.marketwatch.com/press-release/cleaning-trolley-market-size-2022—2028-production-cost-sale-revenue-installation-feployment-key-players-share-growth-factor-2022-12-14
https://www.marketwatch.com/press-release/marine-cooler-market-size-2022—2028-technology-development-deployment-segment-application-organization-size-sale-volume-share-impact-of-covid–19-regional-outlook-2022-12-14
https://www.marketwatch.com/press-release/fishing-cooler-market-size-2022—2028-impact-of-covid–19-selling-price-sale-production-cost-benchmarks-competitive-strategies-application-2022-12-14
https://www.marketwatch.com/press-release/marine-contour-cooler-market-research-study-examines-business-growth-methods-2022-12-14
https://www.marketwatch.com/press-release/marine-cool-box-market-by-component-type-technology-business-function-mode-of-integration-vertical-and-region—global-forecast-to-2028-2022-12-14
https://www.marketwatch.com/press-release/the-medical-protective-products-market-research-report-uses-porters-five-force-analysis-to-present-a-wide-range-of-understandable-market-analyses-2022-12-14
https://www.marketwatch.com/press-release/this-air-disinfection-machine-market-research-report-outlines-market-participants-and-their-attempts-to-differentiate-themselves-from-the-competition-in-terms-of-innovations-and-new-product-releases-2022-12-14
https://www.marketwatch.com/press-release/air-sterilizer-market-size-2022—2028-market-revenue-selling-price-production-cost-competitive-strategies-and-sales-volume-2022-12-14
https://www.marketwatch.com/press-release/this-air-disinfector-market-size-report-lists-market-participants-and-their-initiatives-to-stand-out-from-the-competition-in-terms-of-innovations-and-new-product-releases-2022-12-14
https://www.marketwatch.com/press-release/this-report-on-air-disinfection-equipment-market-research-involves-evaluating-the-strengths-and-weaknesses-of-their-products-and-services-as-well-as-complete-research-on-market-size-market-dynamics-and-future-growth-2022-12-14
https://www.marketwatch.com/press-release/home-workout-equipment-market-size-technology-development-deployment-segment-forecast-sale-application-organization-size-sale-volume-share-2022-12-14
https://www.marketwatch.com/press-release/home-sports-equipment-market-size-market-challenges-analysis-sales-volume-share-and-forecast-research-2022—2028-2022-12-14
https://www.marketwatch.com/press-release/the-home-trampoline-market-research-report-aids-in-forecasting-the-accurate-market-growth-2022-12-14
https://www.marketwatch.com/press-release/this-methylhydrogenpolysiloxane-market-report-uncovers-new-markets-and-industries-to-target-2022-12-14
https://www.marketwatch.com/press-release/sterilization-products-research-report-provides-critical-insights-that-can-help-shape-business-development-and-investment-strategies-2022-12-14
https://www.marketwatch.com/press-release/forged-ring-market-size-current-development-sale-revenue-application-forecast-research-on-report-mines-production-cost-revenue-region-the-impact-of-covid—19-2022—2028-2022-12-14
https://www.marketwatch.com/press-release/cryogenic-rack-market-size-avg-selling-price-generate-revenue-trends-research-report-2022—2028-2022-12-14
https://www.marketwatch.com/press-release/cryogenic-laboratory-equipment-market-research-report-determine-our-brands-market-position-in-terms-of-performance-positioning-awareness-equity-and-reputation-among-your-consumers-and-rivals-2022-12-14
https://www.marketwatch.com/press-release/the-market-for-laboratory-dispenser-is-thoroughly-investigated-in-the-studys-analysis-of-trends-manufacturers-and-regions-2022-12-14
https://www.marketwatch.com/press-release/the-insulated-pallet-shippers-study-provides-the-crucial-success-strategies-for-insulated-pallet-shippers-companiesin-addition-to-perspectives-on-each-country-product-category-and-application-this-research-provides-the-most-recent-estimates-for-the-size-of-the-industry-and-market-for-the-insulated-pallet-shippers-2022-12-14
https://www.marketwatch.com/press-release/insulated-pallet-covers-market-size-from-year—2028-segment-application-revenue-selling-price-production-cost-competitive-strategies-sale-volume-2022-12-14
https://www.marketwatch.com/press-release/the-modular-wall-systems-market-study-examines-a-number-of-direct-and-indirect-factors-that-might-affect-the-supply-and-demand-dynamics-in-the-market-2022-12-14
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https://www.marketwatch.com/press-release/this-study-on-salt-therapy-equipment-research-analysts-emphasizes-current-market-information-2022-12-14
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https://www.marketwatch.com/press-release/the-borescope-inspection-camera-research-includes-biographies-of-key-players-as-well-as-critical-financial-data-and-comparisons-2022-12-14
https://www.marketwatch.com/press-release/this-ceramic-submount-industry-research-covers-a-wide-range-of-industries-and-is-well-known-for-its-insightful-analysis-and-perspectives-2022-12-14
https://www.marketwatch.com/press-release/the-ltcc-powder-market-report-includes-a-thorough-qualitative-and-quantitative-assessment-by-examining-information-gathered-from-market-participants-and-industry-analysts-at-crucial-points-along-the-industrys-value-chain-2022-12-14
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