什么是虚拟事件？

你可能已经浏览过在线网络研讨会，参加过随需应变的培训班，或者通过视频会议工具参加了一个会议。 你甚至可能坐在舒适的办公椅旁参加会议。 所有这些都是虚拟事件的例子。 虚拟活动不是直接参加,而是通过网络参与活动及其内容的活动。 根据Google Trends, 世界正在向虚拟化转变.
七类主要虚拟活动

1. 网络研讨会

网络研讨会通常持续30到80分钟。 主办网络研讨会的优点是,让世界各地的参加者参与其中,听一个或多个演讲者发表内容。 企业可以通过在线结算服务向参加者收取参加网络研讨会的费用或免费提供。 网络研讨会通常使用视频会议工具进行问答，提供现场录像或预录录像，并在活动结束后按需观看。

2.虚拟会议
虚拟会议，像当面会议一样，都是围绕一个实时、复杂的议程构建的，包括主题说明、会话、分会场等等。 虚拟会议可以包括多会话内容和社区参与的工具。 虽然虚拟会议不如直接参加会议和建立网络有效，但它们确实允许与会者实时查看主要内容，根据相关、随需应变的内容创建自己的议程，并与其他与会者互动。

3.混合内部活动

市政厅、销售启动、全公司活动、培训、部门会议和其他活动都属于这一类。 内部混合活动用于向整个公司共享信息，当员工并非都聚集在同一个地方，跨国家，甚至跨洲的组织。 虽然乘飞机把每个员工送到公司总部是理想的选择，但日程安排却昂贵而费时。 下一个最佳选择是托管部分是当面和部分虚拟的事件。 内部混合活动可以从虚拟团队建设活动中受益。

4.混合校外活动

这些活动是为与贵机构无关的人士举办的。 它们可以是用户会议或行业会议。 这些活动需要更高水平的视频制作，以确保虚拟参与者获得与亲身参与者相同的服务水平。 不能参加活动的参加者也可以参加这些活动并学习。 与实际参加的人相比,亲自参加的人可以更自由地建立网络,更容易参与内容,因此很难在外部混合活动中提供同样的价值。

5.网上展览

除了许多人可能觉得有必要尝试这种新的活动方式外，虚拟展览还有许多方法可以给你的观众以及你作为市场营销人员或活动组织者提供更好的体验。 像其他虚拟活动一样，你通过数字方式吸引更多观众的能力在全世界越来越受欢迎。

6.网上研讨会

这些活动传统上被用于在餐厅等亲密环境中展示产品。 数字繁荣将这类营销/销售事件带到了网上（用正确的技术来驱动它们），如果计划得当，它们也将带来类似水平的参与。

7.网上贸易展

贸易展览显然是为了亲身体验而设计的，而且这种形式效果最好。 然而，它们实际上仍在运作。

根据《福布斯》的报道，贸易展将卷土重来——我们已经看到了。 然而，它们确实需要一种不同的方法，拥有正确的策略将帮助您在虚拟世界中茁壮成长。
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