作为一个制造商，你有独一无二的营销机会。 口碑相传的推荐、贸易展和冷电话也许已经把你带到了现在的位置，但是数字营销是未来的路。 最近消费者使用搜索引擎比较产品。 他们检查在线客户评论，看看客户有多满意。 他们正在从智能手机的便利性开始进行一切工作。 前景将比过去更早地得到制造公司的消息。
只有大约25%的制造公司报告有书面内容战略，这使得内容营销服务成为一项重大挑战。 我们倾向于认为，如果一个行业不够迷人或者不够华丽，就不值得推广。 许多人认为制造业充斥着”无聊”的商品和服务。 因此，创建引人注目的内容对于部门营销人员来说是一个持续的挑战。
然而，对于你的制造公司来说，适当地个性化你的内容可能会打开一个机会的世界，从品牌曝光到领先一代，赢得目标受众的信任。 那你怎么开始呢？ 对于工业企业，我们概述了关键因素和获得结果的最佳内容类型。 虽然内容营销是普遍的营销战略,但并不是所有人都能从内容营销中获益。 对于制造企业来说,提出相关内容创意可能具有挑战性。 实际上,68%的制造企业表示,很难为多级职位提供内容。 虽然面向制造业的内容营销服务有自己的挑战,但只要具备正确的心态和战略,这些挑战是可以克服的。
作为一个制造商，你的首要任务应该是确定你的客户正面临的问题，以及你能提供什么补救办法来解决这些问题。 这需要对你的客户做大量的研究。 例如，他们叫什么名字？ 他们试图对哪些问题作出反应？ 他们在寻求解决其问题的办法时使用什么术语？ 他们在哪里寻找这些术语？ 弄清这一点后，你必须协调你的内容营销努力。 如果你这样做，你将赢得潜在客户的信任，并影响他们选择你而不是竞争对手。
人们的购买决定很大程度上受情绪的影响。 在销售中唤起情感的最好方法就是讲故事。 根据福特汽车公司负责通讯的副总裁马克·特鲁比的说法，”一个好的故事能让你感受到某种东西，而且具有普遍性。” 他们想要被你的追求和追求所鼓舞和迷住。 传达这些想法的最好方法就是讲故事。
别卖;教
在生产内容营销服务方面，知情的消费者是最好的客户。 制造公司的客户寻找知识和经验。 一旦潜在客户意识到你必须提供什么以及你的企业如何帮助他们解决他们的问题，他们就离购买又近了一步。 许多工业企业不愿意免费分享他们的知识。 毕竟，如果你想赢得客户的信任，为什么要泄露所有信息？
挑选最佳内容
为制造商提供内容营销服务的一个有效策略是选择适合目标受众的内容。 以下是一些最佳材料制造公司用于你们的宣传活动的例子:
博客
任何有效的内容营销活动都始于博客。 研究表明:
如果一家公司在搜索引擎中排名靠前，如果该公司在博客中排名靠前，其排名机会会增加434%。
对于B2B营销人员来说，博客比那些没有博客的人多产生67%的领先优势。
博客活跃品牌比非博客品牌获得97%的网站链接。
客户需要证明你的企业是知识渊博和有经验的。 他们想要在和他们做生意之前确定你是可靠的来源。 博客可以帮助你与你的受众建立联系，并建立你在这个领域的思想领袖地位。 制造公司通用电气是一个很好的例子，它有效地利用博客和它的博客，通用电气报告。 他们在博客上提供最新进展、市场趋势和有趣的科学新闻。
个案研究
提高品牌知名度的最好方法之一就是通过案例研究。 案例研究使用可用的最佳源（以前的客户机）向客户表明，您是可以信任的 将个案研究纳入内容营销策略有几个好处:
对等影响: 客户可能会对网络研讨会、博客文章和白皮书持怀疑态度，因为它们直接来自你的营销团队。 另一方面，案例研究直接来自你的客户，这使他们更容易相信。
案例研究突出了与众不同的消费者体验，使它们成为与众不同的内容类型。 你可以把它们用在有趣和富有想象力的故事中，不像竞争对手制作的内容。
识别品牌传道者: 要制作案例研究，你必须联系你过去的许多客户以获得他们的帮助。 使用此技术，您可以发现愿意向他人代言您的产品或服务的客户。

我们的其他报告:
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https://www.marketwatch.com/press-release/dredging-pump-market-research-report-a-tool-for-gathering-information-on-geographic-2022—2028-2022-12-14
https://www.marketwatch.com/press-release/the-digital-inclinometer-report-offers-a-clear-understanding-of-market-penetration-by-various-types-applications-and-sales-channels-with-associated-future-possibilities-this-gives-the-client-the-ability-to-choose-the-category-with-the-greatest-development-potential-based-on-those-growth-rates-and-the-accompanying-drivers-and-limitations-2022-12-14
https://www.marketwatch.com/press-release/thread-gages-market-detailed-103–page-report-packed-with-data-and-insights-covering-market-segmentation-recent-market-developments-market-demand-drivers-and-challenges-the-competitive-landscape-and-key-players-2022-12-14
https://www.marketwatch.com/press-release/the-fixed-limit-gage-market-study-provides-information-on-global-industry-trends-share-size-growth-and-opportunity-2022—2028-2022-12-14
https://www.marketwatch.com/press-release/vacuum-assisted-closure-market-growth-drivers-trends-prevailing-in-the-industry-demand-supply-situation-foreign-trade-porters-5-forces-analysis-regulatory-framework-2022—2028-2022-12-14
https://www.marketwatch.com/press-release/today-market-research-report-on-the-ecg-lead-wires-business-tells-us-how-this-market-will-develop-over-the-next-years-2022-12-14
https://www.marketwatch.com/press-release/the-hospital-robots-market-research-report-aids-in-forecasting-the-accurate-market-growth-2022-12-14
https://www.marketwatch.com/press-release/circular-push-pull-connectors-market-size-2022—toyear-market-segment-by-application-current-development-global-revenue-share-forecast-till-2022-to-2028-2022-12-14
https://www.marketwatch.com/press-release/cockpit-voice-and-flight-data-recorder-market-research-report-determine-our-brands-market-position-in-terms-of-performance-positioning-awareness-equity-and-reputation-among-your-consumers-and-competitors-2022-12-14
https://www.marketwatch.com/press-release/epilepsy-drug-market-size-2022—2028-regional-development-deployment-growth-factor-production-cost-2022-12-14
https://www.marketwatch.com/press-release/the-retort-packaging-market-report-offers-information-about-the-markets-competitive-environment-including-some-of-the-major-players-2022-12-14
https://www.marketwatch.com/press-release/the-naphthalene-sulfonate-market-size-2022—2028-segment-application-revenue-selling-price-production-cost-competitive-strategies-sale-volume-revenue-region-and-growth-analysis-2022-12-14
https://www.marketwatch.com/press-release/medical-gloves-market-size-global-revenue-volume-market-share-production-cost-and-forecast-till-2028-2022-12-14
https://www.marketwatch.com/press-release/supplementary-cementitious-materials-market-size-global-covid-19-status-overview-global-revenue-and-market-share-by-player-sales-share-application-till-2022—2028-2022-12-14
https://www.marketwatch.com/press-release/this-substation-battery-market-research-report-on-top-key-players-growth-factor-organization-size-market-share-player-forecast-from-2022—2028-2022-12-14
https://www.marketwatch.com/press-release/nanobattery-market-size-2022—2028-deployment-growth-factor-production-cost-2022-12-14
https://www.marketwatch.com/press-release/hybrid-electric-vehicle-battery-market-size-2022—2028-growth-drivers-trends-prevailing-in-the-industry-demand-supply-situation-foreign-trade-porters-5-forces-analysis-regulatory-framework-as-well-as-comprehensive-swot-analysis-of-the-sector-2022-12-14