随着新技术(产业4.0)的发展,自动化形态更加精巧,领域扩张的新机会等,各行业的制造企业面临着不断变化的环境。 无论是为不断扩大的航空航天或绿色能源工业生产零部件，还是为不断变化的汽车工业冲压金属零件，贵公司最近可能已经经历了一些显著的变化。 作为2019年的B2B制造企业,对制造营销的难度、耗时、资源密集程度有着独特的理解。 你不能用一般的营销信息瞄准数以万计的潜在客户，并希望其中一小部分能转化。 你必须以节约的方式实现明确的目标。
尽管每个制造公司都不同，但某些行业趋势和举措对于保持领先于竞争，确保你获得最高的营销投资回报至关重要。 营销专业人士可以通过实施有效的B2B营销战略来扩大客户群,最大限度地利用预算。 哪种营销方式能产生更多的线索: 入境还是出境？ 这是一个常见问题。
一些外向型营销策略的例子包括冷电话、冷电邮/滥发讯息、直邮、广告牌、活动赞助、贸易展演、电视、电台、印刷品、网上及亲身广告等。 传统上，公司销售代表的工作是跟踪和建立与使用这些技术生产的领先企业的业务关系。 内容营销、博客、搜索引擎优化、品牌和社交媒体只是入站营销中的一些策略，这些策略旨在通过相关信息和有针对性的活动吸引客户进入您的企业。 由于入站营销的策略集中在特定的在线受众上，因此它是数字化的、可衡量的。

我们的其他报告:
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