在谈到制造内容营销时,首先想到的不是CAD和BIM文件。 然而，它们是组件和零件生产商可利用的两个最重要和有用的内容来源。
我为什么这么说呢？因为82%的CAD/BIM下载量是实际销售的结果。 因为他们是如此成功，我喜欢称他们为”销售促进者”。
这个统计数字不是我编造出来的。 根据CADENAS PART解决方案”向工程师和建筑师销售和营销的6个数码要件”的研究,得出了这样的结论。 我可以理解为什么您可能对这个数据来源有点怀疑（他们提供了电子目录解决方案和零件解决方案）。
可以理解的是，制造商不愿意仅仅把这些有价值的文件送出去，其中许多可能是专有的。 至少，他们希望这些内容在一个简单的注册表单后面。
工程师们愿意提供他们的基本联系信息，以换取他们眼中的”价值交换”。
利用CAD和BIM直接向决策者推销
如果使用常规的BANT（预算、授权、需求和时间表）标准，那么设计工程师将无法获得资格，因为他们几乎没有采购权限。 然而，除非他/她特别提到你的部件，否则采购部无法发出PO或给你发电子邮件。 在工业营销中，与工程师一起作为规范者和功能性买家（采购部）一起工作是不寻常的。
要使你的产业内容营销成功，你必须充分把握这个理念。 我认为,在2019年内容营销世界产业营销峰会上,作为发表主题非常重要。
与一家老牌数码解决方案提供商合作,向工程师推广
通过在自己的网站上发布 PDF，我看到制造商创建在线 CAD 文件集合。 几年前，这已经足够了，但现在不行。
工程师们的期望要高得多。 以下列出了您可以通过可靠安全的数字解决方案为客户提供的主要优势。
三维预览模型
自动产品配置工具
可下载及即时插入其设计的CAD档案
整个设计过程的精确性和一致性
节省工程师的时间，因为他们已经迫在眉睫，因为缩短了上市时间，并要求用较少的资源完成更多的工作。 节省他们做单调的家务的时间，因为他们已经讨厌了。
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https://www.marketwatch.com/press-release/the-silicone-tape-research-provides-a-comprehensive-overview-of-the-market-penetration-of-sales-channels-with-matching-future-potential-as-validated-by-current-industry-experts-2022-12-15
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https://www.marketwatch.com/press-release/flatwares-market-size-share-trends-analysis-report-by-technology-by-application-regional-outlook-competitive-strategies-and-segment-forecasts-2022—2028-2022-12-15
https://www.marketwatch.com/press-release/sandpaper-market-size-2022—2028-deployment-quantitative-analysis-development-top-key-players-2022-12-15
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https://www.marketwatch.com/press-release/this-report-on-balanced-photodetectors-research-analysts-highlights-the-existing-knowledge-on-this-market-size-2022-12-15
https://www.marketwatch.com/press-release/market-research-report-2022—2028-to-identify-the-largest-active-exploratory-and-development-markets-in-optical-cross-connect-oxc-2022-12-15
https://www.marketwatch.com/press-release/this-metal-casing-market-study-identifies-new-markets-and-industries-to-target-2022-12-15
https://www.marketwatch.com/press-release/the-microsatellite-market-research-study-gives-you-details-on-the-market-segmentation-assumptions-influence-of-covid-19-company-profiles-applications-market-participants-and-market-type-of-this-industry-2022-12-15
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https://www.marketwatch.com/press-release/transformers-market-research-study-examines-business-growth-methods-2022-12-15
https://www.marketwatch.com/press-release/this-rtd-coffee-research-report-offers-a-thorough-analysis-of-the-market-taking-into-account-the-parent-industry-significant-market-dynamics-and-trends-market-future-and-projected-market-size-based-on-value-and-volume-of-market-shares-and-key-players-strategies-2022-12-15
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https://www.marketwatch.com/press-release/the-aircraft-cabin-lights-research-offers-a-comprehensive-examination-of-the-market-with-an-emphasis-on-crucial-components-like-drivers-restraints-challenges-and-prospective-opportunities-2022-12-15
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https://www.marketwatch.com/press-release/permanent-magnet-material-market-size-current-development-sale-revenue-application-forecast-research-on-report-mines-production-cost-revenue-region-the-impact-of-covid—19-2022—2028-2022-12-15
https://www.marketwatch.com/press-release/composite-simulation-software-market-global-industry-trends-share-size-growth-opportunity-and-forecast-2022—2028-2022-12-15
https://www.marketwatch.com/press-release/this-report-on-cubilose-market-research-entails-assessing-the-strengths-and-weaknesses-of-their-products-and-services-as-well-as-conducting-extensive-research-on-market-size-dynamics-and-growth-2022-12-15
https://www.marketwatch.com/press-release/the-epileptic-alarm-industry-report-identifies-growth-segments-for-investment-equity-financial-derivatives-commodities-currency-and-mutual-funds-2022-12-15
https://www.marketwatch.com/press-release/marine-scrubber-systems-market-size-2022—2028-segments-application-revenue-selling-price-production-cost-competitive-strategies-sales-volume-revenue-region-trends-share-and-the-impact-of-covid–19-2022-12-15
https://www.marketwatch.com/press-release/lubrication-systems-market-research-report-by-component-type-language-deployment-mode-organization-size-vertical-state—united-states-forecast-to-2028—cumulative-impact-of-covid-19-2022-12-15
https://www.marketwatch.com/press-release/this-aerospace-valves-research-reports-provide-complete-research-solutions-intended-to-give-the-most-industry-clarity-for-strategic-decision-making-they-mix-in-depth-industry-analysis-with-precise-estimations-and-predictions-2022-12-15
https://www.marketwatch.com/press-release/this-bioadhesive-qualitative-research-describes-in-depth-intelligence-based-on-a-structured-and-well-defined-data-requirement-that-can-assist-you-in-making-strategic-decisions-relevant-to-this-industry-2022-12-15
https://www.marketwatch.com/press-release/the-clinical-chemistry-analyzer-market-research-report-aids-the-information-on-industry-analysis-database-on-this-market-for-period-2022—2028-2022-12-15
https://www.marketwatch.com/press-release/the-electrical-cooktops-research-report-includes-an-annual-forecast-along-with-information-on-the-current-market-size-market-share-and-growth-rates-at-the-global-regional-and-national-levels-2022-12-15
https://www.marketwatch.com/press-release/report-on-telehandler-handler-market-tells-us-today-how-this-market-will-develop-in-the-next-10-years-2022-12-15
https://www.marketwatch.com/press-release/market-research-report-future-trends-in-the-aluminum-cylinders-industry-2022-12-15
https://www.marketwatch.com/press-release/this-crotyl-chloride-research-report-analyses-by-application-by-type-and-segment-forecast-2022-12-15
https://www.marketwatch.com/press-release/the-competitive-landscape-jumping-rope-study-offers-a-dashboard-view-and-a-company-market-share-analysis-of-the-key-competitors-in-this-market-2022-12-15
https://www.marketwatch.com/press-release/this-study-on-commercial-electric-food-steamer-research-analysts-emphasizes-current-market-information-2022-12-15
https://www.marketwatch.com/press-release/the-study-of-the-amorphous-metal-transformers-market-aid-with-informative-summaries-and-significant-market-statistics-2022-12-15
https://www.marketwatch.com/press-release/the-bleached-absorbent-cotton-market-research-report-gives-the-information-on-industry-analysis-database-on-this-market-for-period-2022—2028-2022-12-15
https://www.marketwatch.com/press-release/this-dsp-chips-report-provides-enough-depth-context-or-niche-specific-insights-for-dsp-chips-company-to-get-the-right-answers-and-make-the-investment-2022-12-15
https://www.marketwatch.com/press-release/gas-outlets-market-size-2022—2028-forecast-growth-research-research-report-mines-key-players-growth-factor-impact-of-covid-19-generate-revenue-2022-12-15
https://www.marketwatch.com/press-release/berry-harvester-market-by-component-type-technology-business-function-mode-of-integration-vertical-and-region—global-forecast-to-2028-2022-12-15